According to the celebrity trade press, the Jersey Shore's "Snooki" is developing a new hair product line - in addition to her many other projects.
We can only imagine what the product line will include, but my guess is a key ingredient will be silicone (possibly cyclopentasiloxane or dimethiconol) to enhance shine, prevent frizzing and help with the hold.
Of course, that's assuming it's a female product line. Snooki could also release a men's version, in which case I would expect to see a heavy dose of propylene glycol in the mix.