Tuesday, May 14, 2013

Pantene AgeDefy Launches in Europe

Photo by Dr. Alan Bauman

I was recently invited to speak at Pantene's European launch of AgeDefy, its new product line for women with aging hair. I really can't say enough about this new line of shampoos and conditioners. 

I helped to do the consumer testing trial on 100 local patients for the new line, and found it to be very effective. The Thickening Treatment, in particular, is worth calling out for patients who have thinning hair. It has been clinically demonstrated to add thickness to each individual hair fiber, helping to reduce the appearance of thinning. 

While it's not a medical treatment, it can be a great cosmetic tool in your arsenal. For more information, visit the Pantene site here.


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